Sample Business Plan Furniture - 1850 Words

TABLE OF CONTENTS Executive Summary 3 Background of the Company 3 About the Entrepreneur 4 Product and Service Profile 4 Market Description and Analysis 5 Competition 7 Operational Plans 7 Production Process 8 Technology Employed 8 Quality Assurance 9 Capacity and Loan Plan 10 Physical Plant/Machineries/Equipment 10 Inventory Management and Control 11 Production Schedule 12 Risk Management 13 References 14 EXECUTIVE SUMMARY The Kom-pact: Art Furniture, It is dedicated to consistently create and provide tasteful pieces in small and compact designs to fit studio living and small spaces. They are artistic, unique and beneficial pieces such as†¦show more content†¦COMPETITION Figure 2: Competition Chart COMPANY DESCRIPTION/HISTORY PRICE-RANGE The Kom-pact: Art Furniture, It is dedicated to consistently create and provide tasteful modern and artistic pieces in small and compact designs to fit studio living and small spaces in affordable prices. Beds 6,500-12,350 Lifestyle furniture and home accessories at affordable prices. There is a wide variety of items available, from sofas to dining tables to curtains to picture frames. (www.ourhome.ph) Beds 15,000-30,000 features an innovative and modern approach; carrying contemporary, imported and high quality furniture pieces and accents for the home and office at affordable prices without compromising comfort. (www.dimensione.com.ph) Beds 18,000-50,000 OPERATIONAL PLAN Kompact basically starts from the assembly and makes the pieces artistic, until packaging. Designs are sent to Kenville Manufacturer, which will produce the raw materials, and delivered to Kompact for Assembly. Kompact has its Warehouse, for storage, and Its Assembly and its processes and lastly its showroom. Figure 3: Process Design Shaped and pre-assembled raw materials will be bought from Kenville Manufacturing, due to the expertise. Kenville Manufacturing has been manufacturing shaped and pre-assembled furniture and can do the job satisfactorily . Additional costs for training of newShow MoreRelatedMy Senior Year Of High School1518 Words   |  7 Pagesgenres that are utilized within the community. They help us to communicate with each other, the clients, and the business as a whole. We often take on many beautiful designer homes and design many special events such as weddings, office banquets, birthday parties, and anniversary parties. Many of the genres we utilize included meeting agendas, proposals, floor plans, invoices, sample design boards, and also event promotional flyers. A collaboration of the different genres come together to make theRead MoreCompany Overview : Comfort Furniture Essay967 Words   |  4 PagesCOMPANY OVERVIEW Comfort Furniture is a business which will be established in 2014. 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Order  a  reprint  of  this  article  now BUSINESS Updated  September  14,  2012,  5:52  p.m.  ET Home  Depot  Learns  Chinese  Prefer  Do ­It ­for ­Me By L AU R IE BU R KITT BEIJING—Home  Depot  Inc.,  in  deciding  to  close  all  seven  of  its  remaining  big ­box  stores  in  China  after  years  of  losses,  joins  a  growing  list  of  retailers  who  have stumbled  in  China  by  failing  to  grasp  the  local  culture  and  importing  alien  business  models  that  are  better  suited  to  the  URead MoreSwot And Analytical Tools : Business Analysis Tools1040 Words   |  5 Pages INTERGRATED AND ANALYTICAL TOOLS Pranit Pravinesh Singh Student ID # 204336036 November 29, 2015 Colorado Technical University â€Æ' INTERGRATED AND ANALYTICAL TOOLS Business analysis tools are different techniques investors use to assess a company’s operations. In most cases, the purpose of the analysis is to determine how effective or efficient a company is in the overall market locally, nationally and globally. A scan of the internal and external environment is an important part ofRead MoreCase Analysis1672 Words   |  7 Pagesits competitors, by ensuring fresh and top quality its supplies from doing too much. Panera’s plan and focus allows them to pass their rivalry. This is because they allow unique dinning environment to its high quality of baked items and sandwiches. When opening new Panera restaurants, the company excels in makling the atmosphere, which gives patrons the feeling that they are eating at home. Furniture and fixtures within each restaurant compared to the culture of the surrounding areas. Panera triesRead MoreOrganizational Plan For A Manufacturing Business2020 Words   |  9 Pagesdevelopment of an organizational plan for a manufacturing business. Many aspects of the organizational plan will be included. 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The Relationship Between Huckleberry Finn And The Former...

During the time of slavery, there wasn’t much interaction between whites and blacks. Most African Americans in the southern states were under slavery, and had certain limits they couldn’t break. The relationship between Huckleberry Finn and the former slave Jim, was very unique and complex at times. During their trip down the Mississippi, Huck’s conscience was catching up to him. Knowing and embracing the consequences of helping a slave run away, Huck and Jim always stuck together throughout the novel. Throughout Huck’s life, he was raised on racism from his father and the town around him. The Widow he had lived with, had a lot of slaves on their property. One of them, which was Jim. This was always hard on Huck, because he felt like the Widow did a lot for him in his life, and he betrayed her by keeping Jim safe. Also, Huck never had that one meaningful person in his life he could look up too. Jim was filling that position throughout the novel, because Hu ck had feelings that he thought he would never have for a slave. I believe this element of the story is connected to the idea of being â€Å"American† because during this time, slaves often tried to escape. The way Jim had escaped, mimics the stories of the famous Underground Railroad. So, Mark Twain throws in some historical examples that mirrors this trip. While Huck Is feeling guiltier for his decision to run away with Jim, he has many chances to give him up. The first example comes when two men on a skiff with guns ask HuckShow MoreRelatedAnalysis Of The Adventures Of Huckleberry Finn 1679 Words   |  7 PagesAnalysis of an Important Character Adventures of Huckleberry Finn is a story about growing up, facing the world, and fighting for what’s right. Huckleberry Finn matures greatly throughout the book, and Tom Sawyer plays an important role in showing this change. His character allows the reader to see Huck’s increase in maturity throughout the story. Tom is the constant, his immaturity not changing from the beginning to the end of Adventures of Huckleberry Finn, while Huck is the changing variable. Tom’sRead MoreEssay on Huckleberry Finn: A Freudian Perspective1169 Words   |  5 Pagesnbsp;nbsp;nbsp;nbsp;nbsp;In Mark Twain’s American classic Adventures of Huckleberry Finn, we are told of the undertakings of the main character, Huck Finn. He is young, mischievous boy who distances himself from the torment of his home life by escaping with Jim, a runaway slave who is his only friend. As the novel continues, we find that the structure of Mr. Twain’s writing is redolent of certain a spects of Freudian psychology. More specifically, Adventures of Huckleberry Finn can be interpreted using the Oedipus complex Read MoreThe Adventures Of Huckleberry Finn By Mark Twain2083 Words   |  9 PagesSatire in Huckleberry Finn In the novel â€Å"The Adventures of Huckleberry Finn† by Mark Twain, we are told a story about a young boy and his slave companion’s journey down the Mississippi River and all of their encounters with other characters. Twain constructed a beautiful narrative on how young Huck Finn, the protagonist in the story, learns about the world and from other adult characters, how he is shaped into his own person. At the time this book was made however, this novel provided serious socialRead MoreDynamic Character in a Stagnant Time in Mark Twain’s classic Novel The Adventures of Huckleberry Finn594 Words   |  2 PagesMark Twain’s classic novel The Adventures of Huckleberry Finn took place during a tense period in U.S. history. Heated debate over the morality of slavery had sparked and deep divisions were emerging between the northern and southern states. Born in Missouri, a slave state, the novel’s protagonist Huckleberry Finn was raised on values of raci sm and prejudice. He adhered to these principles as they were all he knew. However, over the course of his journey, Huck’s formerly provincial morality was challengedRead MoreThe Adventures Of Huckleberry Finn3078 Words   |  13 PagesHonor English III 01, June 2015 Independent Novel Project The Adventures of Huckleberry Finn Knowledge Significance of Title The title of this novel can be very literal and sarcastic. The Adventures of Huckleberry Finn does contain the plot of Huckleberry Finn going on several adventures, which tells the literal and obvious meaning of the title. The title is also used as sarcasm. Although The adventures of Huckleberry Finn does contain adventure throughout the story, it is more about race and slaveryRead MoreThe Adventures Of Tom Sawyer2307 Words   |  10 PagesIn the first chapter Huckleberry Finn relays his version of the events that transpired in the conclusion of The Adventure of Tom Sawyer. He explains that he and Tom Sawyer became very wealthy after uncovering a cache of gold that was hidden by a band of local robbers, and how after this, under the supervision of Judge Thatcher, Huckleberry’s money was invested and he was placed into the care of the Widow Douglas to be â€Å"civilized†. Huckleberry reveals that Judge Thatcher and the Widow Douglas’s justificationRead MoreAnaly sis Of The Book Adventures Of Huckleberry Finn By Mark Twain Essay2138 Words   |  9 PagesName- Marlene Hight Date-10/7/16 Period-4 MAJOR WORKS DATA SHEET Advanced Placement English Language and Composition Title: Adventures of Huckleberry Finn Author: Mark Twain Date of Publication: 1999 Genre: Satire Explain what makes this work an example of this genre. Explain what makes this work an example of this genre. Satire means to use irony, humor or exaggeration to show the context of society.I think that Twain uses Satire to compare the irony of life back then as it isRead MoreThe Adventures Of Huckleberry Finn By Mark Twain1317 Words   |  6 PagesDuring the period of time in which Adventures of Huckleberry Finn was written, people of color – especially those enslaved – were not thought of as â€Å"people†, with emotions and thoughts. Mark Twain, in writing the aforementioned book, disputes these ideas by providing a fully humanized black man. Rather than forcing the reader to artificially ingest morals, Twain makes good use of the passage of time over the course of his story, and the finite amount of description a scene can hold, to cause theRead More Racial Ideologies in Frederick Douglass and Linda Brents Narratives1439 Words   |  6 PagesRacial Ideologies in Frederick Douglass and Linda Brents Narratives 4) Slavery was justified by racial ideology. Consider three texts, including one that was written by a former slave. How do the authors either replicate or refute racial ideologies common in the nineteenth century? I am going to focus on the narratives of Frederick Douglass and Linda Brent as examples of a refusal of racial ideologies and Harriet Beecher Stowe’s Uncle Tom’s Cabin as an example of replicating (althoughRead MoreLangston Hughes Research Paper25309 Words   |  102 Pagesfather, Jim Hughes, in Toluca, Mexico. Langston had not seen his father since he was a small child, and he was excited about making the trip. However, during this visit, no affectionate bond would develop between Langston and Jim. Jim Hughes was a cold, difficult man, who was driven by ambition to make money and achieve respect. He had moved to Mexico to avoid segregation and racial injustice in the United States. As the manager of an electric company and owner of a ranch and mines, Jim expressed

Compensation Management Of the West jet - myassignmenthelp.com

Question: Discuss about the Compensation Management Of the West jet. Answer: In the recent years, WestJet Airlines has failed to stay stable due to rise in various factors. This includes various unforeseen events like terrorist attacks, increase in security costs and airport expenses that affect the travelling of passengers. The main goal of WestJet Airlines is to enrich the lives of people all over the world by providing friendly, safe and affordable air travel. The foundation of the organization corporate culture is having passionate and caring attitude. Since the beginning, WestJet was established with a vision to establish a friendly workforce by hiring efficient employees committed to customer services (YouTube., 2018). The company delivered low ticket prices to its customers through proper operational efficiencies by reducing maintenance cost. From the starting, the growth of WestJet Company is depended on the high involvement of managerial practices. The company gives freedom to its employees to do whatever they can to develop best flying experiences for their guests. The passengers are generally known as the employees or WestJetters (Westjet.com., 2018). The flight attendants are constantly given proper training about customer services, their language and culture. WestJet has been rewarded as the best airline with best corporate culture since several years (Long Singh, 2018). The employees are highly participative in the company due to the intrinsic rewards. Employees are treated as per the company's corporate culture. Recently, WestJet had started a share purchase plan where the employees are free to invest up to 20 percent of the earnings in the business shares (Ingram, 2000). The company then matches this shares with it free shares. The corporate culture may be changing due to the job pressure in recent times. Moreover, in the ever increasing competition environment, threats from Air Canada and other airlines is also rising. According to WestJet CEO Gregg Saretsky, the employees are allowed to make mistake but not at the cost of company (McCullough, 2018). Change is generally good for the company but the organization should not be afraid for the required change. The companys workers should be lead efficiently and over management should not be made. WestJet culture is all about empowerment and engagement by adopting a collaborative style. The ownership or employee platform is very powerful in the companys corporate culture. By launching WestJet encore, the organization made huge change in the business model. The core to companys success was launching of single aircraft type. The CEO and the mangers cant just deliberately avoid the facts relevant for their businesses. If certain things are ignored business environment, economic condition and general market are doomed to fail. The management techniques should be more focused and consistent. Customer services and quality matters the most for WestJet owners. Therefore evolving strengths in financial resources and technology is required. Moreover, the factors affecting the productivity of WestJet employees should be ascertained to ensure long-term prosperity of business in dynamic corporate environment. References: YouTube. (2018).WestJet - Who Are We?.YouTube. Retrieved 28 January 2018, from https://www.youtube.com/watch?v=aIkAWv-K0qo McCullough, M. (2018).Interview: WestJet CEO Gregg Saretsky on the power of company culture.Canadian Business - Your Source For Business News. Retrieved 28 January 2018, from https://www.canadianbusiness.com/leadership/gregg-saretsky-westjet-interview/ Westjet.com. (2018).Culture| WestJet.Westjet.com. Retrieved 28 January 2018, from https://www.westjet.com/en-ca/about-us/jobs/culture Ingram, M. (2000).Culture one of the keys to WestJet's success.The Globe and Mail. Retrieved 28 January 2018, from https://www.theglobeandmail.com/report-on-business/culture-one-of-the-keys-to-westjets-success/article4412516/ Long, R. J., Singh, P. (2018) Strategic Compensation in Canada (6th ed.). Toronto, Ontario. Nelson Education (page 32).

The life featured in Part 1 of the novel Essay Paper Example For Students

The life featured in Part 1 of the novel Essay Paper In the Ibo culture, the women were considered to fulfill every mans needs and to serve the. As the years have gone passed the status of women has risen now being at the same rank as men. Here we can see how culture determines the womans position or place in a society. Religion is an important aspect of culture, in the following paragraphs I will discuss some of the rituals and religious beliefs in the novel. In the first chapter we are introduced to the kola nut. The kola nut is one of the way people welcome one another amongst the Ibo culture. We will write a custom essay on The life featured in Part 1 of the novel Paper specifically for you for only $16.38 $13.9/page Order now The kola nut is passed between the host and the guest, each insisting that the other should be the one to crack the nut, however, the host takes the honour of cracking the nut. They say that whoever offers the kola nut brings life and this is one of the main rituals of the story. They do this in order to please their god and ancestors. In chapter 2 where one of the clansmens wife had been murdered when she went to a market in Mbaina had caused for the men of Umuofia to gather to decide on what they would do to Mbaino as a result of their punishment. A custom amongst the Ibo culture was never to fight a war of blame therefore, they first tried to reach an agreement before they had decided to go to war. Okonkwo went to negotiate with Mbaino because this was the first ritualistic act of the Ibo culture before they declare war. The village that committed the offence had given the Umuofia people a young boy, who was named Ikemefuna and a virgin as their repayment of the crime. Another ritual act is shown in chapter three when the people of Umuofia consult Agbala, the oracle of the hills and caves. When they are confronted with any of their problems or want to ask question concerning their future they depend on the answers Agbala gives. The answer reaches them through the priestess. The words of Agbala were never ignored. In chapter four of the novel Okonkwo is so carried away in his anger at his youngest wife that he forgets the ritual of the Week of Peace and breaks the rules of kindness and gentleness that all the villagers are supposed to show to one another during that week before the planting of the crops begin. Because he broke one of the most sacred events to the Umuofian people he has to make a sacrifice to the earth goddess in which he brings a goat, a hen and cowries. This is another ritual of the religion of the Ibo culture. When Okonkwo broke the rules of the Week of Peace, the whole village was shocked and began to talk about the consequences of breaking this law. Ogbuefi Ezedu, who was the oldest man in the village, was telling two other men who came to visit him that the punishment for breaking the Peace of Ani had become very mild in their clan. It has not always been so, he said. My father told me that he had been told that in the past a man who broke the peace was dragged on the ground through the village until he died. But after a whole this custom was stopped because it spoilt the peace which it was meant to preserve. Another important aspect of the Ibo culture is Egwugwu. The people of Umuofia reach order in their community by important rituals. One of the best examples of the power of rituals within the village is the arrival of egwugwu. .u5e0a69c1bbc0f2f6d1841d6ed09f8f2c , .u5e0a69c1bbc0f2f6d1841d6ed09f8f2c .postImageUrl , .u5e0a69c1bbc0f2f6d1841d6ed09f8f2c .centered-text-area { min-height: 80px; position: relative; } .u5e0a69c1bbc0f2f6d1841d6ed09f8f2c , .u5e0a69c1bbc0f2f6d1841d6ed09f8f2c:hover , .u5e0a69c1bbc0f2f6d1841d6ed09f8f2c:visited , .u5e0a69c1bbc0f2f6d1841d6ed09f8f2c:active { border:0!important; } .u5e0a69c1bbc0f2f6d1841d6ed09f8f2c .clearfix:after { content: ""; display: table; clear: both; } .u5e0a69c1bbc0f2f6d1841d6ed09f8f2c { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u5e0a69c1bbc0f2f6d1841d6ed09f8f2c:active , .u5e0a69c1bbc0f2f6d1841d6ed09f8f2c:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u5e0a69c1bbc0f2f6d1841d6ed09f8f2c .centered-text-area { width: 100%; position: relative ; } .u5e0a69c1bbc0f2f6d1841d6ed09f8f2c .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u5e0a69c1bbc0f2f6d1841d6ed09f8f2c .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u5e0a69c1bbc0f2f6d1841d6ed09f8f2c .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u5e0a69c1bbc0f2f6d1841d6ed09f8f2c:hover .ctaButton { background-color: #34495E!important; } .u5e0a69c1bbc0f2f6d1841d6ed09f8f2c .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u5e0a69c1bbc0f2f6d1841d6ed09f8f2c .u5e0a69c1bbc0f2f6d1841d6ed09f8f2c-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u5e0a69c1bbc0f2f6d1841d6ed09f8f2c:after { content: ""; display: block; clear: both; } READ: The burning of chicago EssayThese spirits carry the hopes and fears of the village: And then the Egwugwu appeared. The women and children set up a great shout and took to their heels. It was instinctive.. And when, as on that day, nine of the greatest masked spirits in the clan came out together it was a terrifying spectacle.. Each of the nine egwugwu represented a village of the clan. Their leader was called the Evil Forest. Smoke poured out of his head. The nine villages of Umofia had growth out of the nine sons of the first father clan. Evil forest represented the village of Umuera, or the children of Eru, who was the eldest of the nine sons. As we can see the people of Africa have a culture that is quite different to that of the European culture. The culture of the Africans has its own definition of evil, how it sees the status of women in the society, the rituals that are practiced and how it deals with other cultures. All these points are expressed vividly by the writer in which no bias occurs. Word count: 1658 1 http://www. hellgate. k12. mt. us/bldg1/grade5/bixby/Lesson/GB/Chapter5/culture. htm.

Kudler Fine Foods †Marketing Research

Kudler Fine Foods – Marketing Research Free Online Research Papers Kathy Kudler founded Kudler Fine Foods (Kudler) as an upscale gourmet food market. Through her passion for cooking and frustrations in shopping Kathy created a gourmet food market offering an extensive selection of the freshest ingredients and finest products at reasonable prices with helpful and knowledgeable employees. Kathy became a success by combining convenience and affordability. She intends to further this mission by including a catering service in addition to the in-store events currently available. Kudler is continuing to expand their business to achieve goals of meeting the customer’s needs and also becoming more successful as an organization. Kudler has the ability to expand their services to include catering through the utilization of marketing resources and making appropriate business adjustments to expand and grow. The first step in achieving this result is building a solid foundation and identifying the marketing mix. Marketing research can be defined as the collection and analysis of information to assist in the decision making process. As identified on the Kudler website, further marketing research is needed to determine a defined action. The surveys were not able to provide an adequate result. Further surveys could produce a trend in results of consumer reaction to gain accurate input regarding customer satisfaction with the current services and products offered. Through the current surveys the results showed the customers were dissatisfied, but further detail is needed to choose the appropriate course of action. Kudler needs to define the marketing problem and the opportunity for increased customer satisfaction. At this time the problem seems to be related to gathering research and information to expand their current service offerings into areas such as catering or an organic food line. Kudler has missed a few steps in the process and this could be due to their immediate success. The company lacks an organized plan to determine the effectiveness of their decision, but they have created and followed strategic objectives. Kudler has and needs to continue to be more diligent in detailing the type of actions they plan to initiate and the expected outcomes for potential result. Consumers have become increasingly interested in the quality of their health, relating directly to the foods they purchase and consume. As people become aware of food alternatives such as organic options they begin making changes to their current diet affecting their purchasing habits. As these changes have occurred stores such as Kudler need to make these options available and educate their audience regarding the availability. The organic and gourmet food market in the United States is rising at an accelerating rate, providing these products conveniently at one store location would provide immediate sales opportunities. As these products continue to gain popularity the sales potential will continue increasing, being in stride with this trend is important to establishing a loyal customer base. An important factor for staying on top is being aware of the competition factor. Kudler has to not only establish their personal goals and business aspirations, but they have to know what is happening in the market place and find out who their competition is and what they are doing. At this time Kudler currently provides customers with educational experiences to create interest in products and as a great advertising tool for the stores. This current program coupled with a frequent shopper program would be beneficial for both the consumer and Kudler. The in-store events at Kudler provide an atmosphere for more than just sales opportunities, but also a place for research and feedback from the customers. Kudler is consistently focused on the expansion of their consumer base and this includes expansion of the offerings of services and products to meet and exceed customer’s needs. Through these activities Kudler would gain customer loyalty reaching their goal of customer satisfaction. Research has shown customer loyalty has a profound effect on business results. Customer satisfaction is only the first step in continued business success the next phase is gaining loyalty. The results from customer loyalty are repurchases on a more frequent basis and recommendations by current customers to potential customers. Utilizing their current inventory processes Kudler will need to determine popular food items and recipes for their catering services by tracking the items used for their on-site events and their top purchased items. Through this process they would be able to determine a food menu to entice customers. A list of attendees from the on-site events would be a good starting place for surveying and determining possible interest for moving forward in pursuing the new business endeavor. Many of the customers attending the events would be the most loyal and would potentially provide the best feedback based on their current engagement in food preparation. Kudler has maintained their success through loyal customers and convenience. The placement and marketing of the catering services will need to focus on the second portion of their mission, convenience. Positioning the service as convenience for those larger events requiring more than one cook or when timing is short. This could be a responsibility consumers of Kudler may not easily want to give-up, as their interests are in cooking and creating their own gourmet meals. By focusing on the convenience portion the costumer would feel less guilty about their lack of involvement in the preparation process. Kudler has continued to measure their inventory by a demand strategy they could also implement this into their catering services and provide customers with the opportunity to choice their own menu based on their needs. Kudler not only determines their inventory through the demand strategy, but they also use the demand pricing strategy. This has been a successful tool in the past, but special consideration will be needed while they are implementing new products and services into their currently line-up. With any specialty gourmet item the price will be slightly higher, as you are paying for the quality of your items and services. Due to the nature of the business Kudler will need to provide exemplarily services focusing on the anticipation of the customers needs and meeting special requests in conjunction with their top-notch food. In this industry many times potential business comes from referrals or attendees from past events, meaning Kudler will need to focus on each event as it may be their last one. Success from each current event is crucial to ensure future success. Establishing a perceived value is not only important to the pricing of the service, but also in the promotion of the catering service. Kudler will need to determine the potential needs for this service and focus on the value the customers will receive from the Kudler catering service differentiating them from the existing and potential competition. By starting the promotion at in-store functions they will have a quality customer base including people who already claim their loyalty to Kudler. Once Kudler has extinguished the potential from their on-site events continue the promotion within the store, but also begin utilizing the newspapers they advertise the store through for additional exposure of the new catering service. As mentioned previously Kudler should use their inventory monitoring system to calculate popular items and also for other suggested menu items they need to consult their popular on-site events for preferred food choices. To be competitive in the market Kudler must be aware of the competition and the items and prices of their products and services. One of Kudler’s successful strategies is the focus on customer needs, this needs to be continued by offering an open menu with possible adjustments based on customer requests. With no set menu Kudler will be competitive in the market because they will cater specifically to each customer’s needs and their willingness to alter their menu keeps customers happy and coming back for future services. As a part of Kudler’s advertising strategy they need to focus on the customer satisfaction aspect and the openness to meeting and exceeding the customer requests received. Once a catering service client is booked Kudler needs to a sk lots of questions to ensure they understand the needs of the client and their expectations. This may mean asking the same question, but in a differing manner to find out the exact requirements of each party involved. Each individual working in the Kudler catering department must be trained on working with clients and follow-up needs to be required after service is provided to gain feedback. This will make each client feel as if their opinion matters and give Kudler a chance to correct problems. Due the quality of gourmet product Kudler provides and the exemplarily service they will provide in their catering service they will potentially be higher priced than their competition. Touting the quality and services is very important to ensure the success of the catering department. The current loyal clients of Kudler will understand and expect the possible higher price, but will know the service will be worth the change. Even though the price will be high it still needs to be competitive with the market and yet affordable for clients. Typically in retail or hospitality location is very important to the success of your business due to ability to draw potential customers. A key for Kudler is to identify their potential clients and the needs they want to meet. Prior to setting up the location of the catering business Kudler will want to identify the keys to creating sales and profit for their business. Know the community, competition, and costs associated with start-up, employees, and preparation of meals. For the least expensive start-up Kudler should use their current store locations as the place to set-up their start-up business. This will provide many existing materials to be used in the creation of the new endeavor. Promotion decisions are very key to communicating messages to potential customers and clients. Due to the existing business Kudler is at an advantage for beginning a catering business. They have an existing clientele shopping in Kudler everyday and the cost associated with advertising to them would be very minimal, especially with the on-site events being held on a regular basis. Utilizing these resources to get the word out and experiment with the menu offerings are essential to the success of the business. Finding out the needs of potential customers and adding this key message to advertising will draw business. For specific forms of promotion Kudler should use newspapers, in-store fliers, direct mailers to current loyal customers, and advertising over the intercom at each store location. Kudler must continue to focus on customers as their main priority in their business. As profits increase focus on technology will be an additional benefit to increase efficiencies, cut costs, and labor. At this time Kudler barely utilizes technology in their work environment and yet they continue to profit. To further capitalize on their success technology must be implemented, but customer focus has to be maintained. This will become increasing important as the business grows and the clientele grows to an unmanageable amount. As Kudler begins to expand, operations will also need to expand to include employees who effectively manage individuals and who have the mission of the Kudler company at heart. Further promotion of the catering business can be done through the local contacts providing the organic produce. The quality of the organic produce will result in favorable responses of customers, as well as additional value. As the popularity continues to increase for locally produced and organic products there is an increase promotional value. The quality includes not only taste, but the nutrients and health value. As Kudler continues to grow along with a long-term strategic plan and goals an implementation of short-term goals must be put in place. Focus must continue to be on the satisfaction of the customer, but other function of the business must not go by the way side, such as the monitoring of processes and procedures. After the implementation phase review and a look back has to be completed to ensure results were achieved and were the processes the most beneficial for the company overall. This could relate to the additions of technology, less manual processes, more efficient tracking, increase measurements around customer satisfaction. Instead of continually adding additional stores and services, Kudler needs to also focus on the maintenance of internal factors. References: Advantages of Organic Foods. (2002-2007) Retrieved January 7, 2008, from organicfoodinfo.net/ Chase, R.B, Jacobs, F.R. Aquilano, N.J. (2006) Operations Management for Competitive Advantage. [University of Phoenix Custom Edition e-Text]. New York: The McGraw-Hill Companies. Retrieved January 7, 2008, from University of Phoenix, rEsource, MBA502 Web site. Gomez-Mejia, L.R. Balkin, D. B. (2002). Management. [University of Phoenix Custom Edition e-Text]. New York: The McGraw-Hill Companies. Retrieved December 10, 2007, from University of Phoenix, rEsource, MBA502 Web site. Kerin, R.A., Hartley, S.W., Berkowitz, E.N., Rudelius, W. (2006) Marketing. [University of Phoenix Custom Edition e-Text]. New York: The McGraw-Hill Companies. Retrieved December 10, 2007, from University of Phoenix, rEsource, MBA502 Web site. Kudler Intranet. (2005). Retrieved January 7, 2008, from https://ecampus.phoenix.edu/secure/aapd/CIST/VOP/Business/Kudler/KudlerHome002.htm Research Papers on Kudler Fine Foods - Marketing ResearchAnalysis of Ebay Expanding into AsiaMarketing of Lifeboy Soap A Unilever ProductThe Project Managment Office SystemIncorporating Risk and Uncertainty Factor in CapitalResearch Process Part OneOpen Architechture a white paperGenetic EngineeringDefinition of Export QuotasBionic Assembly System: A New Concept of SelfInfluences of Socio-Economic Status of Married Males

Free Essays on Study On Animal Instinct Behavior- Fear

Study on Animal Instinct Behavior- Fear The study conducted at the University of California entitled â€Å"Temporally Massed CS Presentations Generate More Fear Extinction Than Spaced Presentations†, not only helped mice get passed their fears but also helped to better understand clinical behavioral therapy and how it helps treat anxiety disorders, phobias, panic disorder, post-traumatic-stress disorder, and obsessive-compulsive disorder. This experiment was conducted to get a better understanding if a controlled reaction; in this case being fear, could be unlearned by just applying the stimulus without the control over many times. There researchers joined eight mice at a time and taught them to fear a simple noise through the use of conditioning. First they played the noise for the mice to hear. Then they sent an electrical shock though the floor of the mice cage. Afterwards, the researchers separated the mice into groups. They forced the mice to hear the noise about twenty times for two minutes without administering any shocks. The researchers found that by presenting the stimulus to the mice over and over again without providing a shock, they were able to eliminate the fear. The mice learned to not fear the noise because a painful shock would not always follow it. The mice began to lose the association of the noise with the schock. During the experiment, the researchers associated the small noise with a shock to the mice. They also significantly separated the shocks the mice received. Some of the mice learned that not all of the noises meant that they would feel pain. For humans, someone who has been badly bitten by an animal has probably developed a fear of it. To extinguish this fear, that person should be presented with well-behaving animals. By doing so, the person will not fear them because he or she has learned that not all of them will bite. The researchers also found that both short and long-term extin... Free Essays on Study On Animal Instinct Behavior- Fear Free Essays on Study On Animal Instinct Behavior- Fear Study on Animal Instinct Behavior- Fear The study conducted at the University of California entitled â€Å"Temporally Massed CS Presentations Generate More Fear Extinction Than Spaced Presentations†, not only helped mice get passed their fears but also helped to better understand clinical behavioral therapy and how it helps treat anxiety disorders, phobias, panic disorder, post-traumatic-stress disorder, and obsessive-compulsive disorder. This experiment was conducted to get a better understanding if a controlled reaction; in this case being fear, could be unlearned by just applying the stimulus without the control over many times. There researchers joined eight mice at a time and taught them to fear a simple noise through the use of conditioning. First they played the noise for the mice to hear. Then they sent an electrical shock though the floor of the mice cage. Afterwards, the researchers separated the mice into groups. They forced the mice to hear the noise about twenty times for two minutes without administering any shocks. The researchers found that by presenting the stimulus to the mice over and over again without providing a shock, they were able to eliminate the fear. The mice learned to not fear the noise because a painful shock would not always follow it. The mice began to lose the association of the noise with the schock. During the experiment, the researchers associated the small noise with a shock to the mice. They also significantly separated the shocks the mice received. Some of the mice learned that not all of the noises meant that they would feel pain. For humans, someone who has been badly bitten by an animal has probably developed a fear of it. To extinguish this fear, that person should be presented with well-behaving animals. By doing so, the person will not fear them because he or she has learned that not all of them will bite. The researchers also found that both short and long-term extin...

The Difficulty of Healing in a World of Evil Essay

The Difficulty of Healing in a World of Evil - Essay Example From this paper it is clear that  physicians today know about post-traumatic stress disorder. In Remarque’s day, however, no one knew what it was or its effects. His perception, which was the general feeling of most of the soldiers fighting in his generation, gives the reader an in-depth understanding of the events that led to the alienation and displacement of his generation. His words resulted in rapid reactions in postwar Germany as well as positive responses from his critics. Despite the fact that Hitler’s Third Reich banned the ownership and reading of Remarque’s book, Western critics had a favorable eye for the novel. The book came before World War II, which was a time when military commanders foresaw the conclusion of international aggression.This paper highlights that  readers of Remarque’s book from the West used it to understand the post-traumatic stress that affected not only the German soldiers but also the French, American, British and Rus sian soldiers. It was something that was observed across different cultures and languages. In the aftermath of the Second World War, critics of Remarque dealt with existential alienation, realism and war profiteering that was written in Remarque’s book.  Despite the effect that Remarque’s book has had on millions of people, the modern times have witnessed great catastrophes that give the inhumanity of war the additional technological breakthroughs that appear like a dream to Remarque’s generation.

Management in a Globailsed world Assignment Example | Topics and Well Written Essays - 1250 words - 4

Management in a Globailsed world - Assignment Example This paper seeks to address some questions on globalization as listed below: Globalization entails activities that assist countries and societies to broaden and deepen thus increasing their interdependence around the world. Broadening and deepening is the establishment of links and using them to increase the regularity and intensity of the communications, transactions, relationships and general interactions among the involved societies and states (Cohn, 2011). Globalization has led to developments in management and other significant sectors in the corporate world as companies come up with excellent strategies to overcome the competition and as a way of keeping up with the trends. The vast growth in international market relates with developments in areas such as communication and transportation technologies that are the key facilitators of the strategic links between the participating states and MNCs. However, globalization’s impact varies in the different countries and in most cases; it threatens the domestic autonomy causing issues among the local economies. Upon entry into the international market, countries take up new roles and responsibilities, which do not restrict them from making policy choices. The policy choices are the determinants of states and societies’ experiences of globalization i.e. unity and cooperation or fragmentation and conflict. A good example is the case of Multinational Corporations (MNCs), companies that distribute goods and services across borders with an aim of spreading ideas and controlling assets in more than one state. They play a significant role in globalization and most people argue that they make the greater part of it. MNCs mostly practice Foreign Direct Investments (FDI): this way they are able to manage rights and control economic transactions in different states. Today, there is no certain way to predict global markets because of promptly altering

Minimum Legal Drinking Age Essay Example for Free

Minimum Legal Drinking Age Essay Do you believe the drinking age should be lowered to allow eighteen year olds to consume alcohol, or should the legal age to drink alcoholic beverages stay at the age of twenty-one? Prior to 1984 you were, once you turned eighteen, in most states permitted to purchase alcohol. It was completely up to the state government. At age 18 they are legally an adult, and can therefore abide by their own rules and if they make a bad decision they have to pay the price. Why is it that as an adult you are permitted to purchase rifles, tobacco products, you can vote, enlist in the military, go to a casino, get a tattoo, body piercings, get married and even work in a bar but you can’t buy or consume alcohol? When you think of alcohol and eighteen year-olds what generally pops into mind is underage drinking, binge drinking, wild parties and date rape. But that is only the view of the irresponsible side of drinking, just as there is an irresponsible side of drinking at age twenty-one. At age eighteen you should be allowed to purchase or consume alcohol as you please, because you are legally an adult and responsible for your own actions. The Minimum Legal Drinking Age should be lowered to age eighteen. When you turn eighteen in the United States of America you are legally considered an adult. Until the 1984 Minimum Legal Drinking Age act you were allowed (at least in some states) to buy alcohol when you wanted. Subsequently to the passing of that law every state was forced to raise their minimum age to twenty-one. One of the men who voted for the 1984 Minimum Legal Drinking Age act, Morris E. Chafetz, stated that he â€Å"voted for it; it doesn’t work† and goes on to say that â€Å"it is the single most regrettable decision of my entire professional career†: â€Å"The reality is that at age 18 in this country, one is a legal adult. Young people view 21 as utterly arbitrary- which it is. And because the explanation given is so condescending- because they lack maturity and judgment, these same people who can serve on juries and sign contracts and who turned out in overwhelming numbers to elect our first black president- well they dont buy it. And neither do I.† (Chafetz 554-555) The Unites States military is one of the largest in the world, and has many bases and various stations throughout the entire world. At the age of 18 you must (if you are male) sign up for selective service (the draft) and you are eligible to enlist in the military regardless of your gender. Why is it that you can deploy to another country, fight for your country, get shot, lose limbs and have the memories of that with you for the rest of your life, but you can’t purchase alcohol? If you are old enough to risk your life to fight for your country and fight for the freedoms of this country then you should be able to go buy a beer at the bar with your buddies. Jeff Rainforth, a man who ran for congress, said that â€Å"Since the age was raised, many young adults have drunk more abusively than in the past. Like national Prohibition, it was been counter-productive. Raising the drinking age brought about more problems than it solved.† and went on to say that he recommends that is the legal drinking age was not lowered he recommends that military members can not go to combat until age 21. John McCardell, who founded and is now the director of an organization that exists to lower the drinking age back to eighteen, and also started the â€Å"Amethyst Initiative† talks about his solution to the problem. McCardell has credibility on this topic due to the fact that he is a former college professor and president, and is now a vice-chancellor at the University of the South, who has personally seen the way teenagers on a college campus drink and has an idea what will help with this issue. He says â€Å"Alcohol education is what we need.† This would make teenagers aware of the harms of drinking alcohol and reduce the amount of binge drinking that goes on. Lowering the drinking age would teach teenagers moderation. If they are drinking in a controlled setting where they are allowed to drink and don’t have to hide it, they will be more likely to casually drink. McCardell says that the 1984 Minimum Legal Drinking Age law was â€Å"an abysmal failure; it hasnt reduced or eliminated drinking, it simply driven it underground, behind closed doors, into the most risky and least manageable of settings.† In the â€Å"60 minutes† interview with CBS, the Boulder, Colorado Chief of Police, Mark Beckner is also an advocate for lowering the drinking age to eighteen. He says that â€Å"we cant stop it. The best we can do is try to contain it.† According to the 2010 National Survey on Drug use and Health, driving under the influence of alcohol was associated with age. The age group with the highest number of infractions(including wrecks) was the twenty-one to twenty-five year-old group at 23.4% of infractions being drunk/having been drinking as opposed to only 15.1% in the eighteen-twenty year-old group and a mere 5.8% in sixteen and seventeen year-olds. As far as fatal crashes go, the highest percent of drunk drivers that were involved in a fatal car crash was the group of 21-24 year olds. 25-34 year olds came in at 30%, 35-44 at 24% and all fatal car crashes of individuals that were above age 44 and below age 21 was only 14%. Driving under the influence of alcohol was associated with age in 2010. The rate was highest among persons aged 21 to 25 (23.4 percent). An estimated 5.8 percent of 16 or 17 year olds and 15.1 percent of 18 to 20 year olds reported driving under the influence of alcohol in the past year. Beyond age 25, these rates showed a general decline with increasing age. Many other western have long had a much more lenient attitude toward alcohol and alcoholic beverages. Many have set their Minimum Legal Drinking Age at 18, some at 16 and some do not even have a Minimum Legal Drinking Age. In many countries, such as Germany, there are very few drunk driving incidents whatsoever. In these countries parents often consume alcoholic beverages with their children, including beer or wine(in countries like France). By the time Europeans are allowed to drive they have been educated on the effects of alcohol and have been consuming alcohol for several years. Safe alcohol consumption should the same way as safe sex practices and drivers education classes. No one us naà ¯ve enough to think that teenagers will practice abstinence to avoid sexual encounters only in order to avoid a sexually transmitted disease, so why are people foolish enough to believe that teens will avoid alcohol just due to its dangers? Lowering the Minimum Legal Drinking Age will cause the teens who drink to rebel against their authorities to not drink as much due to it not being rebellious. Until a solution is agreed upon about whether the drinking age should be lowered, or stay at the age of 21, this will remain a controversial topic. Using these strategies in this essay works well to effectively persuade every single viewer that underage drinking is in fact a problem, and is attributed to the current law not allowing people to buy or consume alcohol under the age of 21. Because of the problems that are created because of this current law, it would be in this countrys best interest to lower the drinking age. This would prevent an increased number of alcohol related deaths due to underage binge drinking in the future. These are just a few of the reasons that the Minimum Legal Drinking Age act of 1984 should be repealed and the Minimum Legal Drinking Age should be at age 18. Works Cited Chafetz, Morris E. â€Å"The 21-Year-Old Drinking Age: I Voted For It; It Doesn’t Work.† Good Reasons With Contemporary Arguments. Eds. Lester Faigley and Jack Selzer. Boston: Longman, 2012. 554-555. Print McCardell, John. â€Å"A Drinking Age of 21 Doesn’t Work.† Good Reasons With Contemporary Arguments. Eds. Lester Faigley and Jack Selzer. Boston: Longman, 2012. 550-553. Print. â€Å"Issue in Focus: Drinking on College Campuses.† Good Reasons With Contemporary Arguments. Eds. Lester Faigley and Jack Selzer. Boston: Longman, 2012. 548-550. Print. CBSNews. (2010, March 01). The debate on lowering the drinking age. Retrieved from http://www.cbsnews.com/2100-18560_162-4813571.html-

The Morality of Managed Care Essay -- Health Care Medical Medicine Ess

The Morality of Managed Care "The preservation of health is a duty" according to Herbert Spencer, an English philosopher (Andrews, 1993). Managed care conglomerates provide health coverage for increasing numbers of Americans. Many critics question whether these businesses provide care dutifully. At the very least, the present managed care system requires health care providers and recipients to reexamine established principles underling physician-patient interaction. Although health maintenance organizations are commonly misunderstood, Americans hope these institutions will dampen runaway health care expenditures. Since HMO's are increasing in number, health care recipients need to examine how established, ethical principles in America are changing. These subtle alterations create conflicts between physicians, HMO's, and patients. Ultimately, patients are regarded as consumers, and understandably, quality care may be more difficult to obtain. Definition Of Managed Care Although numerous health care plans presently exist, managed care plans have dominated the marketplace since the early 1980's. Preferred provider organizations (PPO's) and health maintenance organizations (HMO's) are the most common, and they continue to grow in number. Since managed care has become commonplace, the differences between PPO's, HMO's and fee-for-service reimbursement arrangements must be critically evaluated. Without understanding their general organizational and payment structures, moral judgments pertaining to varying plans cannot be ascertained easily. PPO's contract with a limited number of physicians and hospitals who agree to care for patients on a discounted fee for service basis. On the other hand, HMO's amass insurers and providers... ...ew York Times, July 15, 1996, pp. A13. Kassirer, Jerome P. "Managed Care and the Morality of the Marketplace" The New England Journal of Medicine, July 6, 1995, pp. 50-52. King, Cheryl S. "Managed Care: Is It Moral." Advanced Practical Nursing, 1995, pp. 7-11. Larson, Erik. "The Soul of an HMO." Time, January 22, 1996, pp. 44-52. Light, Donald W. "The Practice and Ethics of Risk-rated Health Insurance." The Journal of the American Medical Association, 1992, pp. 2503-2508. Peliegrino, Edmund D. "Ethics." The Journal of the American Medical Association, June 1, 1994, pp. 1668-1670. Relman, Arnold S. "What Market Values Are Doing to Medicine." The Atlantic Monthly, March 1992, pp. 99-106. Shenkin, Budd N. "The Independent Practice Association in Theory and Practice." The Journal of the American Medical Association, June 28, 1995, pp. 1937-1942. The Morality of Managed Care Essay -- Health Care Medical Medicine Ess The Morality of Managed Care "The preservation of health is a duty" according to Herbert Spencer, an English philosopher (Andrews, 1993). Managed care conglomerates provide health coverage for increasing numbers of Americans. Many critics question whether these businesses provide care dutifully. At the very least, the present managed care system requires health care providers and recipients to reexamine established principles underling physician-patient interaction. Although health maintenance organizations are commonly misunderstood, Americans hope these institutions will dampen runaway health care expenditures. Since HMO's are increasing in number, health care recipients need to examine how established, ethical principles in America are changing. These subtle alterations create conflicts between physicians, HMO's, and patients. Ultimately, patients are regarded as consumers, and understandably, quality care may be more difficult to obtain. Definition Of Managed Care Although numerous health care plans presently exist, managed care plans have dominated the marketplace since the early 1980's. Preferred provider organizations (PPO's) and health maintenance organizations (HMO's) are the most common, and they continue to grow in number. Since managed care has become commonplace, the differences between PPO's, HMO's and fee-for-service reimbursement arrangements must be critically evaluated. Without understanding their general organizational and payment structures, moral judgments pertaining to varying plans cannot be ascertained easily. PPO's contract with a limited number of physicians and hospitals who agree to care for patients on a discounted fee for service basis. On the other hand, HMO's amass insurers and providers... ...ew York Times, July 15, 1996, pp. A13. Kassirer, Jerome P. "Managed Care and the Morality of the Marketplace" The New England Journal of Medicine, July 6, 1995, pp. 50-52. King, Cheryl S. "Managed Care: Is It Moral." Advanced Practical Nursing, 1995, pp. 7-11. Larson, Erik. "The Soul of an HMO." Time, January 22, 1996, pp. 44-52. Light, Donald W. "The Practice and Ethics of Risk-rated Health Insurance." The Journal of the American Medical Association, 1992, pp. 2503-2508. Peliegrino, Edmund D. "Ethics." The Journal of the American Medical Association, June 1, 1994, pp. 1668-1670. Relman, Arnold S. "What Market Values Are Doing to Medicine." The Atlantic Monthly, March 1992, pp. 99-106. Shenkin, Budd N. "The Independent Practice Association in Theory and Practice." The Journal of the American Medical Association, June 28, 1995, pp. 1937-1942.

Kinko`s Copier Store Essay

1.) The general operational standards can be developed and implemented in all or in a majority of Kinko`s shops. In fact, general operational standards are guidelines and directions for defined activities, which Kinko`s employees have to meet and provide during printing operations. It helps be sure in the product’s quality, which Kinko produces for their customers. Kinko`s is service-oriented company, it has lower degree of labor intensity and higher degree of customer interaction and customization. For printing shops in the customization process of products the major role plays specially standardized step by steps procedures for high-tech specialized equipment and machinary, standardized materials and perfectly providing service operators. 2.) The copiers in machine center should be grouped and sort according to their specific tasks, functions and specialization. For instance, copier-duplexing and copier-duplicators are large machines that combine both functions copying and duplicating and also contains feature to be printed on both sides. In fact, printing functions quite similar, such machines need close or combined printing area and qualified operators. Moreover, Kinko`s Copier Stores should increase the level of self service by introducing convenience copiers outside of store or inside near with entrance in many locations through building. Indeed, the basic activities customers can make themselves. Moreover, Kinko`s Copier Stores should implement special sector for automatic feed and automatic staplers, which will be located near with major printing machines. In fact, close location of cross-functional items will decrease avarege waiting time per customer, increase the service level and decrease labor costs. 3.) Kinko offer binds, folds, staples, collates, makes pads and take passport photos. All the machines and personnel deliberately displays in one big room. Also, Kinko provide private copying and copying service. Private copying like â€Å"professor publishing† provided by company takes lot of working ours. And major problem here is that while working on that order, they will not be able to service all other regular customer. However, Copying service itself has it is own problems related with room where all services provided. People are always peering back to the audience and maybe afraid that someone will see what they copy. So it is inconvenient to have all machines in one place. Kinko’s managers has a case when one women insisted that manager throw away the ribbon on the self- service typewriter she’d just used, fearing that someone might try to use it to re-create her document. It obvious that is costly to the company to throw ribbon after every customer. Tha t is one of example of one more problem that company faced. 4.) We assume that maybe this type of copyright was illegal. Hence, â€Å"professor publishing† is a service that lets professors excerpt chapters from several books and print them up together as a single textbook. Or as Kinko’s says it is one of the most scrupulous of the copy chains and takes lot of time, office works virtually around-the-clock on this order. So as result, maybe they will generate more profit spending time on regular orders than spent ours only on one.

Gender Stereotypes Essay

Gender stereotypes in the society have been existing for a long period of time. This has been due to their intensively conventional simplified and persuasively convincing reference that makes people to easily belief them. Though these stereotypes have been adopted by majority of the people as part of their culture, they are wrong and should be discouraged as they are highly generalized, give wrong perceptions, discourage full potential exploitation from the people or make certain them to adopt unhealthy harmful practices in society (Richard & Zoe,2003). Change to the gender stereotypes perception will form the basis of equality for both male a d females in all areas of development thereby portraying the greater sense of social civilization in the 21st century. Gender stereotypes in the society are dynamic and greatly influenced by the changing economic modes and social ideologies in the societal setting. They are greatly adoptive in different regions of the globe especially in the modern era of verbalization (Theresa, 2005). This paper explores the gender stereotypes and myths in our society and how they influence the intent by individuals to adopt or pursue specific lines of development like careers, sports, modeling and even political ambitions. It also examines the current situation and the extent to which the society have been influenced by the gender stereotypes. With major comparisons and possible projections to enhance increased efficiency in the society, suggestions are highlighted to assist in reducing the major impacts resulting from the vice. 1. History and development of gender stereotypes in the society. Biologically, men and women are different and therefore have different functions that goes along with their natural being. Though this has been used to indicate different views on the their society expectations, it is greatly misleading and can hinder full potential exploitation from different genders. Since long time in history, man has been depicted to represent brightness, hardness and positivity in the society. Through out the time, men have also been considered as the heads of the households and responsible for making appropriate decisions in the political arena. On the other hand, women have characteristically been expected to be submissive, piety and highly domestic oriented in the society. They are required to assume softer roles and be less aggressive in order to be bale to mentor the children as they grow (Richard & Zoe, 2003). In majority of the societies like in China and Latin America, females were mainly supposed to perform household chores like cooking cleaning, tending to children and looking after their husbands. Also, they were expected to work in the farms and not in industrial regions as the heavy jobs were reservations for men. In the modern western world cultures, young men are portrayed as being obnoxious, violent at times and prideful about promiscuity in their lives. They are also expected to be assertive, more intelligent, risk taking, combative, insensitive and tough, while women should posses politeness, slim figure, act as nurturers and homemakers. Through out the history, little changes have taken place to fully appreciate the input of women in the society both economically and politically (Margaret, 2003). However, increase in the representation at high decision policy making positions and encouragement to the women to take higher risks in the economic arena indicates the changing trends in perception of the gender stereotypes. Unlike in the mid 19th century, all the high positions in the US government both gender representation. Appreciation has increasingly been recognized with the number of female senators to the federal government continuously rising. Other areas of middle and high class diplomatic leadership have also increased the democratic space for both genders representation with minimal or no bias at all. 2. Impacts of gender stereo types on education and careers As indicated earlier, females are perceived as being less competitive and possessing reduced ability to pursue careers in mathematics, engineering, medicine and other science oriented occupations in the society. Women are mythically considered to be qualitative as opposed to men who are perceived to be highly quantitative therefore making the girls themselves to believe that mathematics and sciences are for men only (Margaret, 2003). Some of the societies in the East, Africa and the Caribbean have the tendency to direct the girls to social art oriented careers while boys are offered more opportunities in the diverse scientific careers that are considered more prestigious. This stereotyping and mythical believe is not only wrong but unethical as it acts to block the overall potentials of the females to pursue different careers related to sciences. There is no empirical statistics that show women have less ability to perform well in the science oriented careers. Limiting them to less competitive careers has seen their reduced contribution to the society and acts to solidify more stereotype myths that portray them as domestic oriented as opposed to active participation in the economic development (Williams, 2006). To add to that, education preference has been more oriented to the boy child as opposed to the girl in the developing world. It is considered as less productive to educate a girl than to educate a boy since girls would sooner be married off therefore losing the prior investment on them. The current globalized society’s success being based on education, the girl child is therefore less advantaged to access the major benefits of the high technological world. Marxism theories indicates that increase in living standards is dependent on the ability to provide skilled labor to the capitalistic world. He continues to infer that all factors of production should be dynamic in application for high competition and maximum returns to be realized. As a result, limiting female children from education barricades them from possible future development and innovations as their negotiating capacity is fully crippled (Theresa, 2005). However, this perception has been proved wrong as more women are increasingly struggling and achieving equal or higher scholarly achievements than their men counterparts in the scientific careers. Major educational researches and scholarly work have been done by women and received major recognitions. However, such achievement are not emphasized on since stereotypes tend to rely more on generalized aspects than the reality. Higher education and science subjects limitation due to the major stereotypes in the society, kills the overall desire of the female children to pursue different education careers as they would be perceived to be odd. In Trinidad and Tobago, despite the government great initiative to have more girls participate in science oriented subjects, over 80% of them prefer hospitality and secretarial studies (Margaret, 2003). As a result of stereotyping men as generally good in the society to pursue scientific subjects careers, excess assumptions are laid on their abilities with priorities and talents not being emphasized on. Therefore, there is general tendency of the men to pursue careers in sciences as opposed general arts. Engineering profession in US has only about 25% of the people working there being women and 75% being men (Williams, 2006). In the Medical schools in Australia, the ratio of men to women is 1:3 indicating the high level of gender stereotype in the country. Both genders should be given equal priorities to develop their careers as they are all gifted and talented differently. As a basic requirement in the society, scientific skills must be emphasized to both genders for faster transformation of the society in the 21st century and later years. Until recently, computer engineering was a specifically mens careers where women could not even try to figure out pursuing them. In the year 1996, the total number of women computer engineers in Canada was represented by only 9% (Williams, 2006). 3. Impacts of gender stereotyping in politics and governance. Richard & Zoe (2003) points out that, over a longtime in history, political leadership has been dominated by men in different countries and states all over the world. It is believed that women are less capable of making correct decisions in the society as compared to their men counterparts. Gender stereotyping has consistently prevented women from being seriously considered in politics and high level offices. Great challenges lay in the way of entering and remaining in politics for the women from their men counterparts and the society in general. Traditionally, women were not allowed to vote or hold elective position in different countries. US had to greatly struggle for the women to be granted the power to vote for the political leaders in the mid nineteenth century. In the year 2004, women representation in Jamaican government was only 3% since their independence in 1953. From the electorates in the society to the structured policies in individual governments constitutions, women are less favored to compete for different elective posts (Williams, 2006). Uncritical promulgation of the female manifestos in Jamaica, Thailand, Venezuela, Germany and South America countries has assisted in portraying the male candidates as more suitable to their women counterparts. However, recent participation by women all over the world in important decisions making processes acts as a major indicator of how they can be involved in major decision making. They have therefore been limited in contributing important decisions that can assist in enhancing the globalization trends to make the world a better place to live in. Michelle Bachelet and Megawati Sukarnoputri acted as presidents for Chile and Indonesia for the years 2006 and 2004 respectively. Others include President Arroyo for Philippine, Tarja Halonen for Finland and Moscoso for the democratic republic republic of Panama. Therefore, women are not inferior in politics and can be able to rule and make equally good decisions in their respective countries (Williams, 2006). Others like Condoleeza Rice, the US secretary of state have been involved in international critical decisions like war in Iraq, African Affairs and nuclear weapons development diplomatic intervention decisions making. Their direct or indirect denial from participation in politics is therefore a clear indication of low levels in achieving democracy in various states in the world. Though, this view has widely changed, bulk of the masculine people especially in the developing countries must change their approach to enhance full potential reap from both genders (Theresa, 2005). 4. Gender Stereotyping in economic development. All over the world, women have been having great problems in development as compared to their male counterparts. It is considered that women are not supposed to inherit wealth from their matrimonial parents. This view as held by most eastern cultures and has tendered to keep women away from economic development. Access to finances for development has always been tied to the ability of an individual to provide enough security against it. In China, Japan and Brazil, it is believed that a woman after developing and attaining a given age, should get married. They are therefore denied the autonomy of making independent choices of their later economic lives. This denial therefore ensures that they remain dependent on their immediate marriage partners for all their activities. Though different regions and states like US and Britain have established ample legislative frameworks to prevent the exploitation women based on this myth, bulk of other countries still watch as women remain poor economically. As a result, their economic competitive ability is greatly compromised and overall economic situation derailed locally and internationally (Williams, 2006). As indicated earlier, women have have been having less chances to get educated in more competitive scientific subjects therefore, denying them the ability of accessing better jobs in the fast industrializing world. Until recently, Canadian women were regarded as housewives and only participated in minor poorly paying jobs like working in farms and in fabric industries. Though this fact was overlooked for a long time, the trend is fast changing to give them a more inclusive chance to contribute to the economic development of the country. According to Williams (2006), due to the high dominance of the men in different governments, legislations to discourage women participation only in minor home affairs have been developing very slowly and at times met with great resistance. As it was evident in Canada, women believed that they were supposed to be house wives and send their husbands to work and children to school. Besides, it was also believed that those Women who work are either widowed, unmarried or belong to far non Canadian community that have established investment in the country. The believe that all women should be house wives contradicts greatly the twenty first century economic trends where educated working women are highly respected and immensely contribute to the economic growth their countries. 5. Gender stereotyping in sports According to Schmalz & Kerstetter (2006), sports have become major activities in the world that are used to bring great wealth to countries and individuals. Gender stereotyping however, has demanded strong compliance where women are expected to participate only to individual aesthetic activities that are pleasing and simplistic like gymnastics, synchronized swimming and figure skating against their male counterparts who are occasionally trained to participate in strenuous, aggressive and very competitive sports in the world. This division encouraged and allowed the women to accept and adopt the unfounded physical limitation imposed to them by the society (Theresa, 2005). With the traditional views that women should remain attractive, groomed and nurturing, they are thus discouraged from participating in strong sports like lifting weights, grunting and being aggressive in the society. Due to this acceptance, young girls have been stigma conscious of gender in physical activities and sports. Many of the activities that are encouraged for the women have high participation from the men counterparts. Swimming, tennis, badminton, bicycle riding, and athletics have as equal number of men like women. Boxing, football, rallying, horse riding and skating have little participation from the women as they are perceived as men sports. However, these trends have greatly changed and more women are participating in football, boxing and car rallying all over the world. Several states globally have tried to change the trend and encouraged more participation in sports by women. During the 2008 Olympic sports in China, sports participation by women had increased tremendously from the previous world cap. Economic development that simultaneously realigns with these segregated sports are therefore denied for women making them to be even more dependent on men and reducing their ability to inspire other women in the society (Malszecki & Cavar, 2005). To add to that, talents are greatly lost from the various individuals that could have been developed to full appreciation through various sports. As a result of confining women to the beauty and light sports, international representation has been lost greatly for various countries. Besides, women are concentrated more in only few sports that cannot accommodate them thereby discouraging increased participation in sports by women (Schmalz & Kerstetter, 2006). 6. Gender stereotypes in modeling and relationship Over years, it has come to be stereotypically accepted that women as opposed to men should be thin in order to look more attractive. Physical appearance in women has been pasted as a major determinant factor in their overall success. Current media depiction of slim and less stout women to be more successful in life has made many young women to strive being like them in order to be equally successful. Major advertisements and beauty competitions are dominated by such slim ladies pasting the wrong attitude for their lives. Those ladies unable to remain slim are generally traumatized and looked down upon and by their counterparts in the society. From the 1950s to 2005, woman’s body in Miss America contests as well as the Playboy Centerfolds have portrayed women thinness a major prerequisite for their consideration to participate and win. Other models all over the world copying from the west, have adopted the trend that is posted to all the media with great magnitude that even the very young girls only wish to remain slim and thus look attractive. Overestimation and failure to question critically the relationship of the preferred slimness in comparison to the immediate health consequences has been missing in this myth (Williams, 2006). It have been categorized as harmful to refuse eating food in order to slim because of immediate susceptibility to diseases by the body. Everybody should feed adequately to enhance enough body immunity that increases it’s overall ability to fight against germs invasion. Adoption of slimming options by the female ladies has been ill advised and happens with little assistance from the medical assistants thereby putting them into greater risks. Extremely slim ladies have been considered more susceptible to periodic diseases invasion which may end up costing them more in treating the same ailments. Continued slimming for long periods of time have been associated with reduced life expectancy for the specific individual due to lack of enough body supportive nutrients (Margaret, 2003). Modern relationships have been displayed and greatly exaggerated by the media where slimmer and lighter skin colored women are portrayed to be much more attractive and sexy in comparison to others in the society. As a major item in the western world and fast spreading due to other regions, all the young and old ladies want to look good when they are with their peers as well as when they are in relationships. They therefore struggle to attain and retain the prescribed model like figures and maintain them through out to make them fit in the social groupings that develop in the society (Malszecki & Cavar, 2005). Besides, there is even higher risk to their health in the case where they use chemicals to assist them assume the slim preferred figures. These chemicals enhance immediate alterations of the hormones in the body thereby achieving the required change. However, over 65% of all the chemicals used for slimming have major side effects like cancer and bio-accumulative poisoning. On the other hand, cosmetics are also increasingly being used to enhance the immediate change in the face appearance. Mercury and silver based skin lightening cosmetics demanded has risen with over 75% in the last 10 years. Though standards have been emphasized greatly to ensure reduced side effects, cases have been reported of massive chemical burns and even death after using various chemicals (Malszecki & Cavar, 2005). Great care should therefore be instigated for use and natural beauty appreciated for all the people. 7. Addressing gender stereotype in the society. As indicated earlier, gender stereotype in the society involves attitudes by the people which are regarded by majority or all of them. Addressing them therefore, requires a combined effort approach where various entities will be required to positively confront the issue for holistic success to be achieved. 8. Use of policy and legislative framework To begin with, inclusive research should be instituted to enhance understanding of the problem from all the dimensions and identification of the immediate key players for the existence of the fallacy. European Institute for Gender Equality has helped greatly in establishing the major gender imbalance based issues that promote stereotyping in the society. It’s immediate and long term effects should also be established to categorize the urgency (Richard & Zoe,2003). Then policies and legislative framework should be developed to encourage more equity and representation in the society. These policies should therefore ensure increased awareness creation and training to the teachers in different schools and their students on the need to reduce gender stereotypic approaches in the society (Theresa, 2005). Besides, it should also be extended to the parents who play major roles in the early child development. Incentives should be established to increase participation by both genders. European Union after realizing the great impact that gender stereotyping was having in the society, it established a common policy to be used by all the European Union countries in removing the deeply entrenched disparities (Margaret, 2003). Accessibility of jobs previously prescribed as only for men was opened up for women in the member countries. Besides, the member states agreed to develop individual objectives to be localized from the agreed agenda by reflecting the immediate country’s problems. 9. Using media to enhance change of attitude Malszecki & Cavar (2005) argues that, media should act as the key tool in promoting positive attitudes towards different genders while denouncing the stereotypic ones. As indicated earlier, media has played the greatest role in spreading stereotypes in the society due to it’s great availability and massive persuasive and convincing power especially to the young people. Facts should be used in advertisements and extremism avoided in the whole process. Many people do not understand the negative outcomes of the gender stereotypes and therefore, both sides of the story should be told for informed decision from the different people in the society to be made. Though the freedom of the media is of great necessity at all times to enhance increased ability of the people to express themselves, it can be regulated to make it more responsible since it is the major contributor to the existence of the current high levels of gender stereotypes in the society (Williams, 2006). 10. Local and international cooperation To add to that, cooperation at all levels in the field of community development and youth affairs should be initiated in the line of jobs and employments opportunities in different states. As discussed earlier, majority of the disparities arise as a result of poor availability of employment opportunities that instigates sharp divisions guided by various mythologies relating to gender stereotypes. Increased industrialization and opening up of more chances related to different areas of specialization in working places should be enhanced (Richard & Zoe,2003). This specialization therefore, would act as an opener to new opportunities in all careers. Introduction of unemployment benefits for the unemployed people of different genders would help reducing major held perceptions that are based on dependence of women to men through submissiveness. It would also increase their ability to invest and improve their independence (Williams, 2006). 11. Improving democracy in the society. Democracy as described in the classical theories of change in the society, acts as a major platform for total participation in all developments in the society. Increasing democratic space for all the people in various decision making posts can reduce totally the perception that only men can hold such administrative posts in the management. As indicated in majority of the democratic world, all the people should have equal opportunity to contribute and sell their political agendas for increased efficiency and higher level management of their states. After Germany elected Engel Merkel as the chancellor in the country, great changes have taken place and people are admiring her mode of operations both locally and internationally. At all levels of management, representation should be enhanced and made equal for both genders (Margaret, 2003). In regions where low levels of democracy still persist, policies should be established to reserve posts for both genders in the management structures. Acting as a major example in the present world, similar cases are being developed in the developed and developing world to enhance major economic growth (Richard & Zoe,2003). 12. Promoting gender equality in sports and careers As a major abstractor in the sports field, both genders should be encouraged to participate in all the sports available for improved talents harnessing in the society. Negativism in one gender participation and scaring off should be discouraged at all times to allow improved development for both genders (Theresa, 2005). Careers development should be improved for better participation in the economic developments by both genders. Gender balance creates self esteem that aids in reducing the major disparities that go together with discrimination. From the local and international arena, successful people in different careers and sports should be used as the major role models because of the facts attached to them (Schmalz & Kerstetter, 2006). Conclusion. Gender stereotypes have been adopted by majority of the people as part of their culture and are therefore used in defining their ways of living in the society. However, they are wrong and should be discouraged as they are highly generalized, give wrong perceptions, discourage total potential discovery from the people and hinder full potential exploitation in the society. As it has happened in education and sports, various achievement of the major goals and objectives that assist people in assuming better earning jobs and thus improved lifestyles are highly limited and defined on the gender stereotyping attitudes possessed by the society. Change to the gender stereotypes perception will form the basis of equality for both genders in all areas of development thereby portraying the greater sense of social civilization (Williams, 2006). Due to the high level of illusionary correlation in gender stereotypes, information on emphasis of slim models and discouragement of participation in sports by the females are highly deceitful to the people. They therefore portray wrong perception that are sooner adopted as part of life by the people in that region. Besides, being in the era of globalization development should be based on the major premises that are substantiated and not illusionary. It should be fully discouraged and all the perceptions conclusively removed with immediate programs as it is a major abyss for talents, innovations and developments. Recommendations 1. Improve and increase cooperation from the of the major organs dealing with gender stereotypes in the society through awareness creation. 2. Promote economic independence of all the people in the society by opening up areas of employment and working (Richard & Zoe,2003). 3. Increase funds for gender based programs that will enhance increased participation from both males and females in the society. 4. Promote responsible media programs in the society that will enhance change of attitude for the better by the youths in the society. 5. Enhance improved research, implementation and monitoring into the established initiatives for effectiveness and conclusiveness of the goals set Reference list Malszecki, G. & Cavar, T. (2005). Men, masculinities, war, and sport. In Race, Class, and Sexuality. New York: Pearson Prentice Hall. Margaret, W. M. (2003). The Psychology of Women. Washington: Sage. Richard, F. & Zoe, O. (2003) â€Å" Gender stereo typing Stereotyping in State Executive Elections†, Journal of politics, (3)65, 25-49. Schmalz, D. & Kerstetter, D. (2006). Girlie girls and manly men: Children’s stigma consciousness of gender in sports and physical activities. Journal of Leisure Research, (4)38, 536-557 Theresa, M. (2005). Gender Myths V. Working Realities. New York: NYU Press. Williams, K. 2006. Globalization: Gender stereo typing in the 21st century and its impacts in

How expectancy theory and equity theory might be used to motivate graduate trainees working in a large organisation Essays

How expectancy theory and equity theory might be used to motivate graduate trainees working in a large organisation Essays How expectancy theory and equity theory might be used to motivate graduate trainees working in a large organisation Paper How expectancy theory and equity theory might be used to motivate graduate trainees working in a large organisation Paper There are two main theories behind motivation; Expectancy theory and Equity theory. Expectancy theory, developed by Edward Tolman, is known as a cognitive theory and was brought about to dispute previous behaviourist theories. Equity theory looked at by J. Stacy Adams, is a process theory which is actually based on the idea of inequity. Motivation among graduate trainees can vary depending on the circumstances surrounding an individuals employment. If they are in a career that they are extremely passionate about, they will likely put in more effort than someone who has no real determination. Graduates are likely to be in a job for one of two reasons. They will either be there to get a foothold in the profession that they want to ultimately work in, or to make a lot of money to pay off their student debts. However in both cases, an individual will want to feel rewarded and that they are being treated fairly and in an equitable manner to their peers. Although Edward Tolman and Kurt Lewin were the first people to pioneer Expectancy theory, it was Victor Vrooms (1964) studies that applied the model to workplace motivation. The theory looks at peoples choice in options left open to them and suggests that an individuals motivation is dependent on how much they want something and their likelihood of achieving it. To ensure that graduates in an organisation are motivated, the company must first recognise the components that make up motivation. These are effort, direction and persistence. Effort looks at what actually motivates an individual while direction determines what behaviours an individual chooses. Persistence examines the role in which sustaining or halting a particular behaviour is important. Once a company understands that its graduates are likely to be motivated if all these criteria are positive, they can begin to formulate plans for ensuring that their employees are happy and conducting a successful job. The expectancy theory suggests that there are three key areas that an individual must want to succeed in. These are expectancy, instrumentality and valence. Vroom suggested a formula and it implied that if an individual put no value on any of the areas they would not be motivated. It is therefore important for a company to ensure that their graduates place value on all three areas, as shown in the diagram below. 1.1 The components of Expectancy Theory While some people believe that each of the components are distinct, it has been shown that there is a link between them and that one leads to another. As the newest employees of a company, graduates will be required to show motivation and a desire to succeed in the company. However if the company provides no set targets or options for them to fulfil the above key areas, there is a likelihood that the motivation would not be shown. Therefore, in order for the company to motivate graduates according to expectancy theory, they must ensure that the more work an individual puts in, it will be recognisable in terms of output. For instrumentality, they should also make clear that the more work an individual does for a company, the quicker they are likely to achieve a promotion or a salary increase. As a graduate, it is likely that an individual will want this promotion but in a case where it might not matter and to ensure that valence is present, it would be important for the company to ensure that the benefits of the promotion outweigh the costs to the individual. In a large organisation it is likely that there will be many graduates but competition to get a place initially may be fierce. It is important for the company to enforce the fact that whilst the individual was lucky to get a place, they very much deserved it and that the company values them as a person and for their talents. This in itself will increase motivation. However, as there will be many others in the same shoes it is important for a company to distinguish between each individual to ensure that their work doesnt go unnoticed. With so many graduates, it is important that whilst distinguishing between all of them, that none are overlooked and all feel equal to one another. J. Stacy Adams (1963, 1965) statement on equity theory was perhaps the most influential of its time. He argued that we are motivated to act in situations which we perceive to be inequitable or unfair (Buchanan Huczynski, 2004). As a graduate, inequity is likely to occur when an individual believes they are receiving more or less than they think they deserve. In an instance where they may be being better rewarded than their counterparts it may not be of concern to them, but when their counterparts are receiving higher benefits than the individual there will be a great feeling of inequity and maybe inadequacy. Adams model is based on inputs and outputs and they need to be balanced and calibrated against others in the workplace in order to ensure equity as the below diagram shows. 1.2 The components of J. Stacey Adams Equity Theory Graduates are likely to not have any previous experience of being in a workplace and therefore will probably make a lot more comparisons than those higher up the corporate ladder. As seen from the above diagram, the graduates perception of rewards and outputs includes money, recognition, responsibility, praise and enjoyment. If the graduate feels that their peers are receiving a higher token in any of these output areas, they are likely to experience inequity. Their inputs will be things such as effort, commitment, time, reliability and loyalty. As an individuals outputs reduce and an inequity manifests, the individual will feel compelled to act upon this reduction. They will try to correct the inequity as quickly as possible and this may involve lowering productivity, increased absenteeism or a reduced quality of the work produced. However, the limitation with this model is that it leaves inputs and outputs open to interpretation according to individual differences. For example, whilst one graduate might place large value on pay rises, another may think that these are negligible and that promotion and climbing the corporate ladder is more important. Adams believes that there are strategies for reducing inequity though and in the case of a graduate where one was being paid more than another for doing similar jobs, then the following steps that an individual would take: 1) Change their outputs (i.e. ask for a pay rise) 2) Change their inputs (i.e. not put in as much effort) 3) Change the other partys outputs (i.e. persuade superiors to cut others pay) 4) Change the other partys inputs (i.e. leave the hard work to others) 5) Change the comparable party (i.e. compare with a different individual) 6) Change attitude to inequity (i.e. reason as to why the other is receiving more outputs) 7) Leave the job Therefore, for an organisation to use equity theory to its advantage and to ensure its graduates continue to be motivated after the first few weeks at the company, it is important to ensure that they feel that their inputs are rewarded by outputs and that their peers are not receiving more outputs than them. Obviously, there will be certain individuals who perform better than others and will deserve higher outputs. When this is the case, the company must ensure that the individuals work is definitely above the standard of their counterparts and that it is made clear to others in the organisation why the said individual received the reward. This will actually have a positive effect on the company in that the other graduates in the company will want to achieve a similar output benefit and therefore be motivated to work harder and in turn their inputs will increase. This will have a spiralling effect which will increase productivity and therefore in turn have a positive effect on the company. Both theories can be used to ensure that the graduates are happy and feel aptly rewarded in their jobs. Expectancy Theory and Equity Theory both take into account the costs to the individual and the rewards that are ultimately expected. It is important for an organisation not to pass these theories by because it may ultimately have a detrimental effect to the reputation of the company. By ensuring that those at the bottom of the firm are enjoying their work and feel aptly rewarded, it will create a positive atmosphere that will ensure that the graduates remain loyal to the organisation and are more likely to stay with them rather than defect to a rival firm.